Tips to build a sustainable wardrobe

In a previous article, we talked about a shift in consumer’s shopping behavior, and how her focus is moving towards more responsible and sustainable alternatives; however, we also emphasized on the lack of available solutions for this problem, also within the jewelry industry. Nonetheless, the first step is ongoing: shift in consumer’s mindset.

On that note, we want to contribute making said shift quicker and more impactful through some useful tips on how to build a sustainable wardrobe, which does not mean it will cost you a fortune. Our advice is suitable for all budgets.

Buy second-hand

This is a basic but sometimes overlooked option. In fact, you do not need to buy clothes or accessories; you can just swap them with a friend or check out for similar groups of interest in your neighborhood; sometimes like-minded people meet up (off- and online) to swap articles they are not using or wearing anymore but are still in good condition.

Shop local

The CO2 footprint in the fashion industry is huge! Articles imported from remote countries play a significant role on air pollution. Search for brands with inventory already at hand in your area, or brands with a reduced CO2 shipping solutions.

Purchase from sustainable brands

We have the idea that sustainable means expensive. That is not true. Sustainability goes beyond pricing and has to do with the whole value chain of the goods and services provided. You can do research and be surprised with affordable sustainable alternatives in the market.

…or rent in any case

Nowadays we can find fashion brands (especially in the US) that offer a rental subscription for their articles. Jeans and fashion accessories being the most sought items. This helps to increase circularity within fashion industry and could be expanded to more countries as well.

Remain informed

Read, read, read. Internet offers plenty of suggestions on making your wardrobe more sustainable. Here in Europe, we follow some relevant accounts on Instagram that we would like to recommend. In the Netherlands, we have Stephanie van den Sigtenhorst; and in Germany, Bina Nöhr. In case you need additional inspiration on movies and books, check out this post from Slow Fashion Movement.

Would you apply for a rent-your-jewelry membership? Would you rent jewelry in the first place? How do you foresee a more circular and sustainable jewelry industry?

We would love to hear from you. Leave a comment or continue the conversation by sharing this article with your friends and family.

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